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Naming Exercise
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Your Name
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First
Last
Your email address:
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What is your favorite ice cream flavor?
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List any name ideas below that you have already thought of - the good, the bad and the ugly:
Which name types resonate best with you:
Select all that apply.
Descriptive: Clearly convey the product or service (Bank of America, The Weather Channel, Hotels.com)
Evocative: Creative and unique and leave room for interpretation (Amazon, Virgin, Apple)
Invented: A made up word with no real meaning (Verizon, Google, Adidas)
Lexical: Rely on word play (Dunkin Donuts, Krazy Glue)
Acronymic: Acronyms (BMW, IBM, MTV)
Geographical: Tied to the regions that birthed them (Kentucky Fried Chicken, American Airlines, Florida's Natural)
Founder: Named for the people who started them (Martha Stewart, Mrs. Fields, Karl Lagerfeld)
What is the mission of your product/service?
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Keep it as brief as possible. Use your own words.
Who is your competition?
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Let's avoid a replicate name.
Which adjectives best describe the product's energy?
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Select all that apply.
Active
Adorable
Adventurous
Ambitious
Artistic
Athletic
Bold
Calm
Caring
Casual
Charming
Cheerful
Chic
Classic
Clever
Collaborative
Comfortable
Confident
Conservative
Contemporary
Convenient
Cool
Cooperative
Courageous
Creative
Custom
Cutting Edge
Daring
Dazzling
Delicate
Delightful
Detailed
Determined
Direct
Dramatic
Dynamic
Eager
Earthy
Eccentric
Efficient
Elegant
Enchanting
Endearing
Energetic
Ethereal
Exciting
Exuberant
Fabulous
Familiar
Fashionable
Festive
Fierce
Flirty
Formal
Frank
Fresh
Friendly
Fun
Functional
Funny
Futuristic
Generous
Gentle
Glamorous
Graceful
Hip
Hilarious
Historic
Impactful
Industrial
Informal
Innovative
Inspiring
Intense
Intentional
Inviting
Irreverent
Jolly
Joyous
Low Maintenance
Lively
Lush
Majestic
Mature
Modern
Natural
Nifty
Noisy
No-nonsense
Nostalgic
Organic
Plain
Playful
Powerful
Professional
Proud
Quaint
Quirky
Radiant
Rebellious
Reflective
Relaxing
Reliable
Retro
Revolutionary
Romantic
Rustic
Scholarly
Secure
Sensitive
Serious
Silly
Sincere
Sleek
Smart
Soothing
Sophisticated
Stable
Stimulating
Striking
Strong
Stunning
Sustainable
Swanky
Timeless
Tranquil
Trustworthy
Unconventional
Urban
Versatile
Vintage
Whimsical
Wild
Witty
Wistful
Youthful
In your words, list the benefits of your product/service:
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Benefits are the reasons customers buy the product or service.
List the most important features of your product/service:
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Features are characteristics that your product or service does or has.
Are there any words that we absolutely cannot use? If so, please list below.
Is there anything else that you feel would help us with this task? Anything else we need to know?